众所周知，ASO最大化的提高应用程序在商店中的可见性，其目标是获得更多的下载量，同时它也与下载的转化率有关。
- 根据应用阶段追求不同的目标。
它可以是有机增长或转化率的提高，获得更多安装并降低用户获取成本，增加收入或提高保留率，达到一定的参与水平或提高每日或每月活跃用户。
- 应用的文本字段。
应用名称需要包含一些主要关键词，这些关键词能够让用户找到该应用程序。在App Store中可以使用30个字符。应用描述在App Store能够包含长达4000个字符。它对于营销目的至关重要，因为它是吸引用户注意力，并说服他们安装的最强大工具。此外它还有不可索引的促销文本字段，可以随时编辑通知更新、事件等。
- 视觉和布局。
在布局方面，在App Store顶部，我们可以找到标题、图标和评级。图标是转化的关键，因为它必须清楚地代表应用程序的类型和功能，这样才能在其他产品中脱颖而出并吸引用户的眼球。屏幕截图则位于其后，最多有10张屏幕截图，这些屏幕截图有助于展示应用程序的功能，其中还可以包括一个视频。另一个需要考虑的方面是，App Store上的视频会自动播放，因此用户更有可能观看它们。
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