任何具有良好ASO策略的应用程序都是来自于良好的基准，不仅可以对市场有总体概述，还可以发现应用的增长潜力以及如何在不同的应用商店中获得知名度。在发布应用之前，需要制定ASO策略以获得搜索和浏览可见性，所以研究竞争对手是基础，那么选择竞争对手时需要考虑什么呢？
- 确定服务或产品类型。
要考虑的第一个明显标准是该应用的主要价值主张，需要知道我们能够为用户提供什么。假如我们开发了一款学习语言的应用程序，并考虑在几个月内推出它。需要确定的是，他提供多少种语言？应用内有支付功能吗？我们对产品的定义越好，就越容易识别直接竞争对手。
- 确定投放的市场。
根据应用程序所在的国家/地区的不同，竞争也会有所不同。如果一个应用仅在美国可用，而我们的应用程序仅在俄国可用，那么选择该应用作为竞争对手就没有多大意义。了解其他市场的动态，了解他们如何管理关键词、视觉设计。
- 找出竞争对手最常用的关键词。
找出竞争对手在其应用标题或应用名称、副标题和简短描述中使用了哪些关键词。分析流量和难度，找到最佳目标。
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