应用商店的广告投放是应用开发商最受青睐的推广渠道之一，我们可以通过广告的投放，使应用获得更多的曝光，从而提高下载量和转化率。所以我们需要控制广告支出成本，降低广告投放的价格。
- 搜索标签广告是根据用户偏好设定的，会根据出价的金额、应用过去的表现等因素，进行排名。用户在搜索页面停留时间是有限的，所以要先优化应用图标。在广告全面投放之前，我们可以考虑先做一个测试。
- 搜索结果广告需要投放的关键词与应用有强相关性。需要优化自定义详情页，针对不同的受众群体展示合适的应用预览，截图和宣传文本，从而更好地开展营销活动。
- 创建广告组并设定预算，可以根据我们的需求和可支配资金来设置预算。选择与我们的目标用户常搜索的相关关键词，精确地定向广告。设定要投放的时间段和地方，能够帮助我们更好地控制广告投放的目标群体。观察和优化，定期检查广告组，并根据收集到的数据进行相应的调整，最后做出有针对性的优化策略。
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