当我们对应用进行ASA广告投放时,最重要的一步就是关键词的选择,关键词选不好,曝光度和流量都会变差。。当关键词选的好,拓词、筛词、后续优化词都会是影响ASM流量的重要因素。今天柚鸥ASO来给大家分享关键词优化的技巧。
- 苹果的应用商店会围绕相关的品牌词和行业词进行推荐,所以这类的推荐词通常热度高,实时性强,但这类词数量是有限的,我们要学会拓词,从而来增加关键词的数量和扩大范围。
- 分析竞品词,列出竞品,查找和筛选竞品投放的关键词,找出适合我们自己产品的关键词。
- 开启搜索匹配,苹果的应用商店会自动匹配正在搜索和我们产品相近APP的用户,并展示我们的广告。
- 核算ROI来提高关键词的精准度,找到那些通过数据验证的高精准度词进行重点投放,而针对转化率差的词,我们要及时调整策略,降低出价或者直接否定掉。
5,使用ASO优化工具,将一些词优化到应用的元数据里,提升相关性以后,会对应用的曝光度有所帮助。
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