当我们对应用进行ASA广告投放时，最重要的一步就是关键词的选择，关键词选不好，曝光度和流量都会变差。。当关键词选的好，拓词、筛词、后续优化词都会是影响ASM流量的重要因素。今天柚鸥ASO来给大家分享关键词优化的技巧。
- 苹果的应用商店会围绕相关的品牌词和行业词进行推荐，所以这类的推荐词通常热度高，实时性强，但这类词数量是有限的，我们要学会拓词，从而来增加关键词的数量和扩大范围。
- 分析竞品词，列出竞品，查找和筛选竞品投放的关键词，找出适合我们自己产品的关键词。
- 开启搜索匹配，苹果的应用商店会自动匹配正在搜索和我们产品相近APP的用户，并展示我们的广告。
- 核算ROI来提高关键词的精准度，找到那些通过数据验证的高精准度词进行重点投放，而针对转化率差的词，我们要及时调整策略，降低出价或者直接否定掉。
5，使用ASO优化工具，将一些词优化到应用的元数据里，提升相关性以后，会对应用的曝光度有所帮助。
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