ASO优化其实就是应用商店优化，是针对应用所在的商店进行关键词覆盖以及搜索结果排名的提升。提高热词的覆盖，能够增大软件的曝光量并且提高下载转化率。
ASO优化工具的优势：1，能够查询应用商店的热词，应用商场的排名以及相应数据的历史变化。2，能够实时更新热词以及关键词权重的变化。3，可以进行组词和拆词，最大化提升应用的关键词覆盖。4，响应的速度快，可以支持数据的导出。5，可以进行产品分析，主动的将数据展示出来，包含宏观呈现和微观分析。
做ASO优化，我们需要注意：1，研究现状，确定用户的群体，以及其应用的功能2，查看用户群体，为这部分用户匹配相应的关键词和热词。收集到的数据越多越好，可以参考应用商店的联想词或者是相关工具的数据。3，把这部分词筛一遍，找出最有效率的集合，提取集合中的有效关键词，并分拆组合。
ASO优化是应用推广极其重要的一步，也是推广方式中性价比较高的一种。
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