在设置关键词之前，我们要先了解选择带有一定热度的关键词，它在广告投放中的含义，流行度和展示次数之间的关系是息息相关的，APP设置关键词的热度越高，搜索量就越大，也就能够很好的获取理想的展示份额。
关键词的热度也会随着时间而变化。
关键词的热度高低会有一个指标，是评估App Store搜索量的方法之一，数值越大，热度和流行度就越高。
每个国家或者区域，关键词的流行度都是不同的，要根据实际的情况，正确的本地化我们的APP。
怎么挑选关键词？
1，把热度高的和相关度高的关键词相结合。
2，找出能够带来最多下载量关键词，然后为关键词竞价，保住APP排名。
3，找出为竞品带来最多下载量的关键词，拿来为自己的APP做广告的投放。
注意：不要一味地追求高热度，高热度的关键词不一定会给我们的APP带来很高的下载量，我们还要综合考虑率，关键词与APP的相关性。
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