通常长尾关键词的竞争通常较小,我们可以通过优化长尾关键词,来更轻松地在搜索结果中获得高排名。那么我们需要找到哪些应该优化的关键词以及如何优化。
- 长尾关键词的好处。
长尾关键字中添加的详细信息可以帮助缩小受众群体的范围,使得长尾关键词的平均每次点击成本低得多,并且能够使新推出的应用在关键词索引中与拥有高热度的应用进行竞争。
- 怎么选择要优化的关键词?
优化长尾词的关键是寻找特定关键词和特定的目标受众,分析数据来进行关键字研究,并了解哪些短尾和长尾关键词具有高搜索量和低竞争度。如果遇到排名第2和第10的长尾关键词,且展示次数较多,则选择围绕该关键词进行优化,可以以相对较少的努力获得良好的结果。
- 对于不同应用商店的解决思路。
通过针对该关键词优化一个平台,可能会削弱同一关键词在其他平台的排名位置。为了解决这个问题,我们需要查看分析数据,并确定对于同一关键词在哪个页面排名更高,并且比其他平台获得更多的点击次数和展示次数,我们可以优化平台中效果最好的页面,并相应地调整其他平台的关键词。
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