在开发软件之前，我们首先要决定在那个应用市场是哪个发布它。大部分的应用开发商选择Google Play商店作为Android应用优化的首选，同样受欢迎的是用于iOS应用优化的App Store。
- 两家商店的目的。
都为用户提供一个寻找应用程序或游戏，并获得下载量的平台。
- 发布方面。
苹果和谷歌都实施了应用程序审查流程，然而，苹果的审查过程往往比谷歌需要的时间更长。当我们发布新的应用程序或更新时，应该考虑3天的缓冲时间。一旦我们的应用获得批准，它将在24小时内在苹果和谷歌上架。
- 搜索引擎优化。
关键词优化对于两家应用商店都是不可缺少的，但它们的评估方式都各有不同。Google Play的索引过程与Google搜索是很相似的。这就相当于Google在为我们的应用程序匹配关键词时会考虑所有文本元素。我们还需要在所有字段中重复关键词大概3-5次，以对其进行排名。而App Store为我们的关键词提供了一个特定字段。有时它甚至可以从我们的竞争对手和类别名称中去下载，但是与Google Play不同，我们不可以在应用程序的任何字段中重复关键词。
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应用商店优化的好处有哪些？
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