应用程序优化优势包括应用在商店的可见性和曝光度，高质量和被相关用户的更好发现，增加的应用下载量，降低用户获取成本和持续增长，增加应用收入和转化率以及全球受众范围。
- 提高知名度并在应用商店中脱颖而出。
如果用户找不到我们的应用程序，就会无法下载和使用它。因此，无论我们的应用程序多么出色，如果它不容易被发现，将会无法提高安装量。仅仅能够找到我们的应用还不够，它必须被真正的潜在用户找到，应用商店优化可以找到合适的用户，因为它将应用与相关关键词相匹配。
- 以可持续的方式增加自然应用下载。
良好的ASO策略将提高自然安装量并确保长期成果。当用户搜索与您的应用相关的关键词时，搜索结果将包含我们的应用。定期进行ASO工作能够保持高排名。
- 降低用户获取成本并获得持续增长。
我们可以通过ASO专注于有机增长来降低用户获取成本，而不是在广告上花钱。这不仅可以节省资金，还可以确保稳定增长。通过应用程序本地化的优化流程以其他语言优化应用程序，能够让全世界的用户发现我们的应用程序。
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