1、关键词（标题、关键字域部分）、下载量、活跃用户量——对搜索优化有直接作用
2、图标、截图以及预览视频、应用描述、评论——影响下载转化率，对搜索优化有间接作用
标题
1、应用标题字符
苹果规定应用标题允许设置50个字符。每个汉字、字母、数字、标点代表一个字符。
苹果官方建议标题部分的字符在23个左右为佳。
2、应用标题被拒可能原因
标题过长
大量堆砌关键词
加入明显的竞品品牌词
含有和应用功能没有任何关系的词
3、怎么设置应用标题有助于加大过审概率？
副标题最好为一句显示应用功能的连贯语句，避免被苹果认为有堆砌关键词的嫌疑;
标题不应过长，并能显示出应用的用途;
名称应当与众不用，且避免在标题部分添加竞品名称/和竞品名称类似的词语;
标题需控制在50字符以内，苹果官方建议标题最好将字符控制在23个左右或更少。
关键词
1、设置关键词时需要注意什么?
优先选取与产品相关度最高及符合用户搜索习惯的关键词;
关键词总数限制在100字符以内;
词语之间用逗号隔开有助于苹果分词组词;
不用加分类、开发商名称或“应用”等词语;
标题中设置的词可不在关键词中再次出现，重复词语不会增加权重。
2、设置关键词时,需不需要加标点符号?
通常情况下，加逗号有助于苹果成功分词，因此有特殊分词需求可以适当添加。
但标点也会占据字符，所以可能会影响覆盖数量和前后组词，故还是要依据具体情况设置。
3、顺序是否会影响关键词权重?
关键词前后顺序对关键词的权重影响很小，但放在开头，有助于苹果检索分词。所以，可以考虑把重要的关键词往前放。
4、有哪些挑选关键词的方法
分析自家应用的关键词。了解关键词覆盖总量、覆盖数量增减、应用在当前关键词下的排名、关键词搜索指数等，能帮助开发者及时收录有效关键词，替换带量效果不佳的关键词。
对比竞品覆盖的关键词。不仅要查看竞品独家覆盖了哪些关键词，还要看一下竞品忽视了哪些关键词(自家应用独家覆盖的关键词)，而后者很可能是我们超越竞品的突破口!
借助关键词扩展工具。找到相关关键词的方法很多,可以采用将现有关键词进行组合、拆分等方法。
挖掘用户评论。查看用户评论能为我们提供一些有效的关键词。可以把用户对自家产品以及竞品的评价汇总下来进行分析。
头脑风暴。头脑风暴的意思并不是漫无边际地瞎想，只有遵循一定的先后顺序,找到有用的点才会有更好的效果。
使用同义词词典。通常情况下，在应用覆盖的关键词中，这样的同义词占据着一定的比重。所以，如果你非常了解这类词，便在无形之中为应用增加了添加有效关键词的可能性。
利用搜索引擎。算法变更之后，收录联想词的方式受到了众多开发者的追捧。另外除了App Store，用户最有可能搜索应用信息的地方便是网站的搜索引擎了。
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