技巧一：标题带有APP描述能获得更好的转化率
这能更直接明了地向用户阐述应用功能。利用A/B Test测试实验，我们发现在App Store和Google Play上，标题中的应用名称和描述相结合可以获得更高的转化率。你可以先尝试使用A/B Test测试对标题中的功能性描述进行测试，再分析对比选择更改标题。你要善于利用A/B Test，它是提高应用商店页面体验并尝试的新事物的好方法。
技巧二：“短描述”至关重要
在更新后的Google Play商店中，用户无法直接看到产品的详细说明。因此“短描述”非常重要，它会影响用户的第一印象，大部分用户仅仅根据第一印象就会决定是否安装，所以你需要用简洁生动的语句来描述你的产品。
技巧三：ASO标题多少字符合适？
虽然副标题权重高，但并不是堆的关键词越多越好。在iOS11以上的系统中，因为苹果商店展示页面的限制，超过的部分被省略号代替且无法查看到全部。因此标题过长可能导致你的关键词被省略没有覆盖掉，也会影响用户对产品的印象，所以要意识到并且避开这个错误。
技巧四：ASO符号该如何选择
由于副标题、关键词都是有字符空间限制的，要优化就需考虑最大程度利用分配的字符。所以这时候我们要选好标题符号来节省空间，标题符号有两种：英文标点符号、中文标点符号。
这两种标题符号看似差不多，但实际上中文计为一个字符，英文则计为半个字符。所以大家在写应用标题时，应尽量使用英文标点，不要占用多余的空间。
技巧五：ASO标题不要直接出现词汇
苹果对副标题是有明文规范的，其中堆砌品牌词与热门词汇的行为都将引发一系列后果。有些应用上架被拒就有副标题没不过关的原因。所以标题不要直接出现热门词汇。
但是如果你的标题里有合适的定语修饰，比如写“陈情令”被拒，但如果改为“XXXX：琉璃-陈情令歌”是可以的。
技巧六：ASO标题分词扩词技巧
苹果有规定不要放热门APP的品牌词，但有些量不蹭又太可惜，怎么办?这里可以用到分词技巧，分词技巧来源SEO，多用于设置网站关键词。简单理解就是，看似一句完整的通顺语句，实则通过拆分可以组织若干个关键词，即不影响用户体验，又做到了对搜索引擎对症下药。这一技巧在ASO中，同样适用，用分词技巧写应用副标题关键词时，苹果的编辑审核再严，又哪里明白这里面的道道。
技巧七：ASO应用截图优化技巧
应用截图本身没有权重。但是，截图是最直观展现给用户的讯息，这直接影响用户的下载转化率，不同效果的截图带来的转化是完全不同，甚至可能相差数十百倍。所以你要用有趣直观的方式向用户呈现App，从文案、顺序、内容、画面质量等方面尽可能去优化，千万不要忽视这重要的一项。如果和竞品相比没什么特别的亮点，也可以用“福利”“新人礼包”“限时特惠”等字眼吸引用户，还可以根据节假日更换适合的截图来制造气氛和热度。
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