作为Google Play商店ASO策略的一部分，我们需要查明并优化有助于应用排名的各种因素。在这里将介绍几个可以增强我们列表并增加在搜索中被发现的机会的技巧。
- 优化标题和描述字段。
在创建有效的Google Play商店列表时，我们应该考虑的第一个元素是应用名称和标题。应用标题包含50个字符，会极大地影响我们的搜索结果和安装。我们的标题应该简洁，对于用户来说应该易于理解，并且包含重要的关键词。Google Play商店提供两种描述，长描述和短描述。简短描述提供最多80个字符的空间来传达应用的价值。用户可以点击并展开的长描述上限为4000个字符。
- 考虑如何设置关键词。
Google Play 商店将根据列表中的所有文本元素评估您的应用程序，所以在文本元素中堆叠关键词非常重要。除了在标题和描述中放置关键词之外，还可以将它们添加到URL/包和开发人员名称中。
- 选择吸引人的图标。
图标会显示在Google Play商店的搜索、图表和列表页面中。保持品牌与设计标准的一致性，使用简单的形式，并将我们的图标与竞争对手的图标区分开来。
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