关键词优化始终必须包括由App Store算法索引的所有元数据元素，所以我们要在关键词字段方面与其他元数据相结合。另外，确保转化率优化策略，是适合我们的关键词策略的。
- 每个关键词只能使用一次。
Apple的算法无论我们使用的频率如何，只会对所有关键词进行一次计数。因此在关键词字段中重复单词，并不会提升我们应用的排名。对于在不同的元数据元素中使用相同的关键词也是如此，所以如果我们已将关键词放进应用标题或者是副标题中，请勿将关键词放入关键词字段中。
- 不要同时使用单数和复数形式。
即使我们仅使用单数形式作为关键词，Apple的搜索算法也会为我们的应用程序提供复数术语的可见性。需要注意，这仅适用于通过在单数上添加s形成的常规复数。如果想要定位不规则复数，则除了单数之外还必须使用它。
- 利用本地化
App Store为每个国家/地区设有单独的页面。在每个页面中，搜索算法至少对两种语言进行了索引。因此如果我们翻译元数据，则可以填写两个关键词字段，而不是只填写一个，所以需要将我们的产品页面本地化为正确的语言。
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