ASO优化是优化应用从而使其在相关搜索结果中排名靠前的过程。应用商店竞争非常激烈，所以应用商店搜索结果中的高排名对于获得自然下载非常重要。那么优化的第一步就是研究我们的应用关键词。
- 研究与我们应用相关的搜索词和关键词，可以简单围绕应用的功能或者是用户的评论来进行关键词拓展。浏览竞争对手的应用商店列表并寻找适合我们应用的关键词。注意：我们的受众群体是哪些以及他们使用什么语言。关键词研究是关于定义我们的应用程序并且可以通过哪些搜索词能够找到应用。
- 可以使用App Radar来跟踪不同应用商店的关键词排名和应用的各种本地化，它也会为我们提供每个关键词的搜索量和排名难度，从而更轻松地缩小关键词列表。
- 频繁和定期的更新是排名的重要推动力。更新不仅对排名因素产生积极影响，而且还为修复错误和保持领先地位提供了空间。
不要过度考虑哪些关键词是我们的最佳选择，可以在应用程序更新迭代中尝试各种组合。
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