ASO优化优缺点各是什么?带你学会常见的优化手段

优点:获客精准,投入金钱较低
缺点:优化时间长,因为优化标题和关键词修改时,需要应用市场审核。
- 安卓一般需要一到两天时间。
- 苹果如果审核被拒的话,有可能需要一周或者更长时间。
所以不像我们做活动或投放CPD一样,可以快速见效,而是经过持续不断地优化元数据信息,让应用达到一个新高度,只有优质的app才能长久的留住用户。
常见的优化手段
1.常见的应用市场渠道铺设
常见的应用市场有将近20个左右(苹果、Google、小米、应用宝、360、华为、OPPO、vivo、魅族、搜狗、联想、百度、2345手机助手、锤子、乐视、三星等) 这些渠道都可以检查下能否上架覆盖,先把基础工作做好,再去想去做更多的推广。
应用名称不仅仅可以描述自己产品特点,而且还能覆盖一些行业关键词,但是很多团队不知道这个规则,更不知道标题内的里面的关键字权重有多大。好名字可以让你的APP在应用市场获取的流量翻倍。
应用市场的标题分为两种:
- 可以直接在开发者后台更改:魅族、小米、vivo、搜狗、应用宝
- 需要读取APK安装包内标题:360、华为、阿里、OPPO
2.关键词的覆盖
苹果:APP Store可以被收录关键词的地方根据收录权重分别为:标题(30字符)、副标题(30字符)、关键词(100字符)、描述
安卓:小米(8个关键词,100字符,不允许有竞品词侵权,否则会被拒)、魅族(100字符)
如何选关键词呢?这个柚鸥ASO以往也出过一些技巧分享,你可以翻阅参考。一般有:品牌词、行业词、功能词、竞品词、热词、优惠福利相关。
记住你要明确产品服务的核心用户群体特点,了解用户搜索习惯,再进行测试和甄别,最终来确定优质关键词。如果你自己都不熟悉、不清楚自己的用户在哪?那这些就都不用参考了。并且一套好的关键词肯定是经过不断地测试,不断地优化,最终形成最适合自己家产品的关键词,且之后也要长期根据市场变化来更改迭代,这并非一天两天一下子就能确定好的。
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