ASO优化优缺点各是什么？带你学会常见的优化手段
优点：获客精准，投入金钱较低
缺点：优化时间长，因为优化标题和关键词修改时，需要应用市场审核。
- 安卓一般需要一到两天时间。
- 苹果如果审核被拒的话，有可能需要一周或者更长时间。
所以不像我们做活动或投放CPD一样，可以快速见效，而是经过持续不断地优化元数据信息，让应用达到一个新高度，只有优质的app才能长久的留住用户。
常见的优化手段
1.常见的应用市场渠道铺设
常见的应用市场有将近20个左右（苹果、Google、小米、应用宝、360、华为、OPPO、vivo、魅族、搜狗、联想、百度、2345手机助手、锤子、乐视、三星等） 这些渠道都可以检查下能否上架覆盖，先把基础工作做好，再去想去做更多的推广。
应用名称不仅仅可以描述自己产品特点，而且还能覆盖一些行业关键词，但是很多团队不知道这个规则，更不知道标题内的里面的关键字权重有多大。好名字可以让你的APP在应用市场获取的流量翻倍。
应用市场的标题分为两种：
- 可以直接在开发者后台更改：魅族、小米、vivo、搜狗、应用宝
- 需要读取APK安装包内标题：360、华为、阿里、OPPO
2.关键词的覆盖
苹果：APP Store可以被收录关键词的地方根据收录权重分别为：标题（30字符）、副标题（30字符）、关键词（100字符）、描述
安卓：小米（8个关键词,100字符，不允许有竞品词侵权，否则会被拒）、魅族（100字符）
如何选关键词呢？这个柚鸥ASO以往也出过一些技巧分享，你可以翻阅参考。一般有：品牌词、行业词、功能词、竞品词、热词、优惠福利相关。
记住你要明确产品服务的核心用户群体特点,了解用户搜索习惯，再进行测试和甄别,最终来确定优质关键词。如果你自己都不熟悉、不清楚自己的用户在哪？那这些就都不用参考了。并且一套好的关键词肯定是经过不断地测试，不断地优化，最终形成最适合自己家产品的关键词，且之后也要长期根据市场变化来更改迭代，这并非一天两天一下子就能确定好的。
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