AppStore Serach Marketing，即ASM，苹果App Store搜索竞价广告位。假如想要投放ASM，我们应该做些什么准备工作？
优化转换率
我们要重视App页面的转化率（CRO），重新对截图预览、视频预览、详情描述、评论和图标进行全面的考量。把影响转化率的因素注意消除。特别是用户评价，如果不堪入目，还请尽快解决，尤其是问题是否出现在我们的App身上，是不是用户体验不好，有很多bugs。
需要关注浏览量和展示次数。
展示次数是衡量ASM整体投放效果的重要指标之一，甚至可以根据展示数来调整价格和更换关键词。而且页面浏览量是我们计算转换状态的重要数值。如果计算得出的转换不理想，那么我们将把注意力集中在产品页面是否存在影响用户下载的因素上。在此之前，我们需要花费一些时间来改进App展示页面。
预算和目标
投放ASM之前我们必须考虑一下预算和目标的问题，我们需要获得什么样的ROI、CPI，哪种KPI模型适合自己，进而得到相应的预算。
有足够的预算的前提下，我们建议先尝试，看看效果，分析数据。表现优秀的话，我们可以继续投放。如果不如预期，我们的ASO优化还在持续进行，影响也不大。
研究关键词
你可以用ASO工具进行关键字的研究，除了ASO工具之外，自己也可以在应用商店里做些搜索，例如同义词，相关联想词等等。也可直接询问用户他们在有需求的时候会使用哪些关键词进行搜索。
关键词这方面，我们以往讲过很多，请往前翻翻，会有不少收获。或者直接联系柚鸥ASO。
其实我们建议，不管是否投放ASO，我们的ASO优化一定要持续进行。良好的ASO优化状态是进行ASM投放的充分必要条件。
柚鸥ASO为你的App制定专属的ASO优化计划，提供专业高效的关键词优化服务，助力App获取更多用户。
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