为什么要做ASO优化？
如果把应用商店比作App的起跑线，谁不想让自家的App赢在起跑线呢。试问，平时我们用到App的时候，是会选择出现在应用商城首页的App还是会划到底部去选择一个名不见经传的App呢？显然，排名靠前的App更容易获得用户的青睐。
而宣传势必要耗费巨大的资源还不一定拼的过大公司，如果你的预算不足，那不如选择性价比极高的ASO优化。在应用商城就对App进行优化，尽可能地提高曝光率，有效增加用户转化率。老板，时代变了，酒香也怕巷子深！
做好ASO优化我们要知道什么？
我们要知道在应用商店哪些元数据字段会影响App的索引和排名。就比如说Apple App Store中关键字、应用程序名称、副标题、苹果商店的广告等。Google Play的应用程序标题、长短描述、开发者名称、URL/软件包名称、搜索引擎优化和反向链接、用户评论等。无论是苹果还是安卓，我们做ASO优化的主要目的都是让App的产品页面的内容尽可能的丰富，从而吸引更多的潜在用户。
怎么通过ASO提高应用的搜索结果排名？
做了ASO优化也不是说通过一次两次更新就能达到一夜超车的目的。根据调查分析表明，App的下载量、评分评论、更新是影响App在应用商店排名的因素，可以采取一些策略就能够占据有利位置。说到底，关键词排名才是ASO优化的重要内容之一。
关键词不是凭空产生的，而是需要不断测试优化的，真正对App有效的关键词才会有好的效果，这是需要不断的尝试的。这里小柚给开发者一些建议，保持关键词更新的频率并且持续监控关键词排名，以便于及时的替换。有的时候，热门的关键词竞争太激烈，我们可以把目光放在长尾或组合应用关键词进行排名，这也不失为一种有效的手段。
希望能给各位老板提供一些思路，欢迎私信小柚交流经验哦！
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