应用商店优化的目的是为了在竞争的应用程序中脱颖而出,了解Android和Apple的 ASO,以及如何利用它,将使我们的应用占据上风并显着提高应用程序的知名度。

- 确定应用存在的原因。
在制定策略深入ASO和应用程序营销之前,我们需要首先了解并定义构建应用程序的原因 。我们应用程序的目的是什么?它如何在人群中脱颖而出?我们的第一步应该是确定产品的 “原因”、“方式”和“内容”。
- 对于应用商店优化来说什么最重要?
ASO的目标是提高应用转化率和点击率(CTR),因为这会影响应用的排名。我们的应用在搜索结果中出现的位置越高,它与搜索者的相关性就越高,因为大多数用户在搜索应用程序时通常不会将页面向下滚动太远。
- 开始ASO流程之前需要关注的问题。
“是什么让我的应用程序独一无二?”,确定应用程序的优势和价值,以及如何将其传达给用户。当我们回答了这些问题并制定了计划后,我们将能够更好地在营销方面做出与应用目的和总体目标相符的选择。
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