ASO优化在App Store和Google Play之间的区别

youou • 2022年12月7日 am9:04 • ASO优化 • 阅读 626

App Store和Google Play这两家应用商店的目的都是，给用户提供平台，让用户们找到自己所需要的APP并下载。那它们具体有哪些区别呢？

App Store的关键词更新的前提，必须是提交一个新的应用更新。

标题：App Store标题要求30个字符以内，所以要标题要简洁明了，同时也要包含一些重要的关键字，从而告诉用户这个APP的用途。避免使用太普遍的名称或者太过相似的词语。

Google Play的字符限制是50个字符，App标题中的关键词要比其它地方关键词的权重高。

应用描述：App Store的算法抓取关键字是不会在应用描述里的。要把描述的重点放在app的功能和特性上，找出APP的特点并且列出来，吸引用户去下载，让用户了解app特殊的地方。

Google Play商店中的描述限制为4,000个字符，简短的说明关键字要比长篇大论好很多。长描述里最好包含4-5次关键字，超过5次不仅不会提高排名，还会受到谷歌的惩罚。

评分与评论：一般来说，用户会通过评论内容，好的评分评论决定用户是否下载，Google Play允许直接回复用户的评价，与用户取得联系，从而限制负面评价的数量。App Store不可以。

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