众所周知，我们ASO优化的目的是让APP在应用商城里的搜索排名靠前，并且能够吸引到用户。那除了之前提到的标题得吸睛之外，图标的优化也起到了一个决定性的因素，而图标要具有一定的与众不同之处，就是在一堆图标上一眼能发现，所以第一印象很重要。接下来柚鸥ASO就展开说说APP图标怎么优化。
- 简单明确。一眼就能看出来这个软件是做什么用的。比如，微信的图标采用的是一左一右的两个卡通化的对话气泡图标，简单的诠释了这个软件的基本功能——交流。并且图标上不要使用过多的文字，这样用户会很难阅读。其次，APP标题与应用图标是互补的，所以我们没有必要多此一举。图标中含有太多的字符会造成的混乱感。
- 简约的配色。太凌乱的配色会让人眼花缭乱，不舒服。
- 创立独特的符号。看到小企鹅的图标，大家都会想到QQ，可见这个图标在大家的心目中留下了根深蒂固的印象。
- 更新图标。比如刚刚结束的双十一，不少的软件“淘宝”“京东”“得物”等等，都会贴上双十一的标签来吸引用户。
最后就是测试你的图标了，设计好icon图标后可以在各种设备和草稿上测试，来观察图标的视觉效果，能不能就被人一眼识别到。
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