ASO优化之手游该如何获得巨量新增(下)

为什么很多用户搜索看到了你的应用页面,下载量却仍然很低呢?这其中很大一部分是你的icon或者截图吸引力不够。出于这个原因,要确保你的游戏icon有吸引力,且要和你的游戏内容相关,并保证用户可以在不同设备看到同样的高质量画面。
Icon:图标是APP与用户的第一次互动 ,是得到访问量非常重要的因素,应简单明了,同时具有识别度、亮眼,这影响到用户看到你的游戏icon是否愿意点进去了解详情。
截屏:选择最能够表现游戏功能和特点的图片,要最大化利用这个空间,因为在App Store,你只能放10张截屏(Google Play只有8张)
而展示视频也是推动下载转化的重要因素,在手游领域它尤为重要,它可以帮助更多用户愿意下载你的游戏。你需要吸引用户的注意力,所以应确保这个视频不要太长,总体而言要有创意,要做一个能够展示你游戏特点和功能的视频,且突出核心功能。
如果说手游app该如何留存并吸引新用户,那一定是新内容。因此建议您应经常更新,经常增加新功能、关卡、角色,且不要忘记解决游戏bug这种方式可以提高用户的参与度和留存率,让你的游戏更受欢迎。
用户评价和评论本身就是一个ASO因素。头部游戏都有大量的评价和评分,用户看到好评率高的游戏更愿意下载,尤其是评价对Google Play很重要,评价里的关键词会被计算到排名机制里。
你需要记得的是,想获得好的排名,你首先要专注于提高产品质量。为你的游戏选择最好的关键词,对UI美化做A/B测试,动态视频更能加深用户对游戏的印象。另外,好评一定不能放过,这也影响了用户最终是否愿意下载你的游戏,并且如Google play评论还能帮助覆盖关键词,所以做ASO优化的时候一定不能忽略评论。
原创文章,作者:youou,如若转载,请注明出处:https://xue.youounet.com/5580.html
评论列表(22条)
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me? https://www.binance.com/el/register?ref=IQY5TET4
amoxicillin where to buy – combamoxi cheap amoxicillin online
oral diflucan 200mg – fluconazole 100mg over the counter buy fluconazole 100mg online cheap
buy escitalopram 10mg – buy lexapro 20mg generic buy escitalopram generic
buy cenforce pills for sale – https://cenforcers.com/ cenforce 100mg sale
sildenafil vs tadalafil vs vardenafil – cialis for sale toronto cialis dosage for ed
maximum dose of cialis in 24 hours – site buy cialis online in austalia
order generic ranitidine – https://aranitidine.com/ ranitidine 150mg pills
viagra online discount – https://strongvpls.com/# buy female viagra
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
More articles like this would pretence of the blogosphere richer. https://buyfastonl.com/amoxicillin.html
This is the stripe of glad I enjoy reading. buy tamoxifen cheap
More posts like this would force the blogosphere more useful. https://ursxdol.com/amoxicillin-antibiotic/
This website exceedingly has all of the low-down and facts I needed about this case and didn’t identify who to ask. diltiazem sale
More delight pieces like this would insinuate the интернет better. https://aranitidine.com/fr/viagra-100mg-prix/
I am in fact thrilled to gleam at this blog posts which consists of tons of profitable facts, thanks object of providing such data. https://ondactone.com/spironolactone/
More articles like this would make the blogosphere richer.
https://doxycyclinege.com/pro/spironolactone/
Greetings! Very useful par‘nesis within this article! It’s the scarcely changes which will make the largest changes. Thanks a portion in the direction of sharing! http://www.gearcup.cn/home.php?mod=space&uid=145815
order forxiga 10 mg sale – forxiga 10mg usa purchase forxiga for sale
order orlistat sale – click xenical ca
This is the kind of scribble literary works I rightly appreciate. https://www.forum-joyingauto.com/member.php?action=profile&uid=49466
You can conserve yourself and your stock nearby being heedful when buying medicine online. Some druggist’s websites manipulate legally and sell convenience, solitariness, sell for savings and safeguards to purchasing medicines. buy in TerbinaPharmacy https://terbinafines.com/product/reglan.html reglan