ASO优化之手游该如何获得巨量新增（下）
为什么很多用户搜索看到了你的应用页面，下载量却仍然很低呢？这其中很大一部分是你的icon或者截图吸引力不够。出于这个原因，要确保你的游戏icon有吸引力，且要和你的游戏内容相关，并保证用户可以在不同设备看到同样的高质量画面。
Icon：图标是APP与用户的第一次互动 ，是得到访问量非常重要的因素，应简单明了，同时具有识别度、亮眼，这影响到用户看到你的游戏icon是否愿意点进去了解详情。
截屏：选择最能够表现游戏功能和特点的图片，要最大化利用这个空间，因为在App Store，你只能放10张截屏（Google Play只有8张）
而展示视频也是推动下载转化的重要因素，在手游领域它尤为重要，它可以帮助更多用户愿意下载你的游戏。你需要吸引用户的注意力，所以应确保这个视频不要太长，总体而言要有创意，要做一个能够展示你游戏特点和功能的视频，且突出核心功能。
如果说手游app该如何留存并吸引新用户，那一定是新内容。因此建议您应经常更新，经常增加新功能、关卡、角色，且不要忘记解决游戏bug这种方式可以提高用户的参与度和留存率，让你的游戏更受欢迎。
用户评价和评论本身就是一个ASO因素。头部游戏都有大量的评价和评分，用户看到好评率高的游戏更愿意下载，尤其是评价对Google Play很重要，评价里的关键词会被计算到排名机制里。
你需要记得的是，想获得好的排名，你首先要专注于提高产品质量。为你的游戏选择最好的关键词，对UI美化做A/B测试，动态视频更能加深用户对游戏的印象。另外，好评一定不能放过，这也影响了用户最终是否愿意下载你的游戏，并且如Google play评论还能帮助覆盖关键词，所以做ASO优化的时候一定不能忽略评论。
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