排名标准这回事，估计没人能给出具体的回答（除了苹果爸爸），但App排名与产品自身权重相关，这是毋庸置疑的。
那么，到底有哪些因素影响App在App Store的权重呢？
1、App的描述
用户通过搜索关键词而寻找到App，而App在App Store中的文本描述会影响其整体关键词的变化，其中App的主/副标题、应用描述、关键词等文字信息都具有较大的影响力，因此在文本描述中增加App的品牌信息、核心功能的词汇，能够有效地提升App在搜索页面的排名，从而获得有效曝光。
2、数据表现
App的数据是App Store考量一个App优劣的标准，优质的产品在下载量、活跃用户量、活跃用户比例、用户留存率以及好评率上会有不俗的表现。其中下载量的比重较大，权重排序依次为：小时下载量权重>每日下载量权重>总下载量权重。开发者保证App的质量，才能获得用户的好评，保持用户活跃与下载活跃，提升App的权重。
3、App的外观设计
App的外观设计对权重其实没有最直接的影响，但无论是icon、应用截图/视频，如若在设计层面上具备特色，贴近用户审美，才能够第一时间吸引用户的关注，促进用户下载。
4、开发者账号
App开发者账号中的所有App是否有违规行为、是否有被推荐、是否有使用过马甲包等等都会被列入权重参考。苹果官方对于开发者的要求，即是用户对产品的要求。只有当开发者不断完善产品，满足用户的需求并获得用户的认可，产品才能逐渐获得权重的提升，产生更高的影响力。
5、App的更新周期
App保持稳定的版本更新也能够获得权重的提升。App Store会针对App近期的变化做出不同的权重调整：新上线7~10天＞近期更新3天＞普通App＞被降权＞被屏蔽。所以，开发者应该让App上架之后保持一定的更新周期，从而促进App的权重提升。
6、App的知名度
有良好美誉度的App或有一定知名度的开发者推出的App，更具有权重，也更容易获得App Store小编的青睐和专题推荐。因此，如何在用户以及大众的认知中建立自身的品牌知名度，是值得更为深入探讨的问题。
原创文章，作者：youou，如若转载，请注明出处：https://xue.youounet.com/5229.html
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