App Store关键词研究是查找可能与我们用户想要应用相关的搜索查询过程。关键词研究包括查找、排序和确定关键词的优先级，从而为我们的关键词策略提供信息。
- 关键词应该具备的属性。
目标关键词需要直接或在某些情况下间接与应用相关，如果针对性不够，应用的排名会很差。可以考虑使用同一关键字的单数和复数版本，在这种情况下，建议保留搜索量较高的版本，因为Apple算法可以识别同一单词的单数和复数版本。
- 不要添加没有排名的关键词。
添加大量未排名的关键词通常是不好的，新应用除外。新应用不会有任何关键词排名，因此在这种情况下，会添加未排名的关键字来确定它们是否提供性能。此外我们也可以添加到元数据的新关键词报告列表中。
- 检查竞争对手。
不要忘记在关键词列表，包含通用关键字和竞争对手关键字。如果想了解竞争对手针对我们自己品牌关键词的排名，我们应该将自己的品牌词添加到目标列表中。
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