欢迎阅读我们的应用商店优化（ASO）分步指南，接下来我们将引导大家完成ASO研究的初始步骤，为提高应用程序的知名度和吸引自然下载奠定基础。
- 确定竞争对手。
首先确定应用程序的直接和间接竞争对手。我们可以通过咨询客户或进行独立研究来收集这些信息。接着开始搜索我们的应用并收集所有关键词，无论其搜索分数或相关性如何，我们需要拥有完整的关键词列表。
- 查看热门排行榜和热门应用。
进行热门排行榜分析，研究应用类别中的热门应用。重点关注与这些表现最佳的应用程序相关的关键词。研究热门应用中的关键词，按类别和国家/地区过滤热门应用，选择1-10个与我们应用非常相似的应用程序，优先考虑搜索分数超过30的关键词，以便在元数据中使用。
- 搜集当前关键词。
不要忽视已经为我们的应用带来流量的关键词，收集给我们应用流量的所有当前关键词。这些关键词可以提供有关进一步优化的潜在机会的见解。
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