App Store Connect是Apple用于发布，管理和报告应用程序的平台，涵盖了iOS系统的设备，其中包括 iPhone 和 iPad 产品。App Store Connect的用户可以分为两大类：1，需要提供软件更新和版本并遵守Apple指南才能成功启动应用的开发人员，2，应用营销人员和ASO团队希望优化和监控应用在不同国家/地区的性能，以实现高下载量。
如何在App Store Connect中优化和管理我们的应用？
使用应用程序版本选项卡，我们可以上传元数据：1，包含应用特性和功能详细信息的应用说明，2，关键词最多100个字符，您我们可以使用这些字符来放置描述应用的关键字词，3，要本地化我们的应用，您我们必须在此选项卡中为每个本地化版本提供元数据信息。
注意：一旦按下新应用版本的发布按钮，Apple可能需要两天到一周的时间进行审核，以批准新版本及其附带的元数据和图像。
App Store Connect为应用营销人员提供了大量数据和可操作的见解，提高应用的知名度、转化率和KPI。熟悉发布元数据、上传视觉资产的过程，以及每个本地化的工作原理。确保测试和试验App Store功能以吸引来自所有来源的用户。
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