ASA是Apple Search Ads的简称，意思是苹果竞价搜索广告，是一种付费的推广模式，能够让你的App出现在应用商店搜索结果的首位，用户的下载量70%通过搜索引擎获得，ASA平均转化率高达60%，它可以通过关键词的设定，精准锁定用户的需求，用这个方式来获取用户。
大家可以打开APP Store，搜索“招聘”，搜索榜单的第一位是“猎聘”，副标题下面可以看到广告两个字，这个就是ASA。
搜索标签页的广告：比较推荐“icon图标+主副标题+截图”的展现形式，大家可以看到它所展示的比例，占了主屏幕的1/2还多，这样不仅可以避免被其他APP抢夺流量，还可以截取其他APP的流量。
Today标签页的广告：据统计，每周的访问量超5亿。它所展示的位置面积大，能够吸引用户的同时，让用户更方便的了解产品。
苹果的ASA可以自己开苹果广告后台开户,也可以通过我们第三方开户(比如:柚鸥ASA)并代运营.有需要进一步了解ASA的可以咨询.
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