- 积分墙
利用积分墙优化免费榜单：通过下载来提升榜单排名。目前积分墙是成本最低、效果最好的一种优化方式。通常我们会选择下午2-3点来冲榜，等6点这波的榜单更新，正常这波的榜单更新是最强的，但是具体投放多少量级，这个根据客户需要的排名来预估。
- 通过更换App类别优化榜单
选择一个合适的分类，也会带来产品排名的变化，开发者在上线或更新App时都可以自主选择App分类，选择更为合适的榜单类型，对提升分类榜单排名也是大有裨益的。例如 一款帮助大家外出游玩时拍照录视频的工具类App，在竞争激烈的工具榜排名不是很理想，在综合考量了各个榜单流量竞争度以及应用匹配度后，发现摄影与录像类的榜单竞争度较低，流量比工具类多，且与应用适用人群也匹配，此时更换榜单分类时，自然而然就会对App的分榜排名和下载量有所增加。
- 付费转免费
付费转免费分为限时免费和长期免费两种。前者更为常见，都是提升下载量的方式，虽然没有冲榜更为直接有效但优化成本低，在一定程度上，也对榜单优化有所帮助。
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