今天小编和大家分享 ASO 优化干货：ASO优化的4个核心问题。本系列知识适合新入行的ASOer 学习，也适合想要系统掌握 ASO 以及 ASM 知识的小伙伴，一起学习进步哟～
01 影响App Store搜索排序的因素
影响 App Store 搜索排序的主要因素如下：
1）关键词匹配
2）下载量+近期下载量
3）搜索关键词后的下载 App (点击调权)
4）其它因子
02 App Store主要优化方式
1）关键词上面的优化
标题+100字关键词：标题权重大于关键词，做好品牌词及相关扩展，重点关注热门相关特征词，适当做一些热门相关其它品牌词。
2）量上面的优化的几个主要途径
· 利用自身渠道或者外部流量渠道给产品详情页导量以增加基础权重；
· 利用积分墙任务带来真实用户的搜索下载量提升排名.；
· 利用机刷操作快速提升热门关键词排名。
03 标题+100字关键词优化技巧
1）模拟苹果切词
· 设置关键词时尽量不重复以充分利用100字关键词；
· 热门关键词自带扩展能力可以提升关键词覆盖数量；
· 苹果有自己的中文切词算法，每个关键词之间都加逗号是多余的；
· 最相关的词适当往副标题里面放。
2）仔细对比大量的数据，观察长期的数据趋势
要抱着怀疑的态度来分析问题，通过多个维度分析给出自己的判断，不轻易根据一两个现象得出结论。多和业内人一起讨论交流，从而不断提升自己的运营能力。
04 海外ASO优化技巧
国内竞争较为激烈，海外ASO空间更大，分享几个小技巧：
1）挑选搜索指数高、结果数少的相关词做曝光，蹭量；
2）海外关键词指数高没有量的很多，挑选时要注意辨别，排名优化时需要多做几个；
3）英文关键词占用字数多、组合性弱，所以海外ASO关键词更加关注词的质量（相关性和排名）。
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