应用的展示数据代表应用在整个应用市场内的曝光次数，被展示的位置包括：首页精品推荐，搜索结果列表，应用详情页等。
应用的展示数据是衡量ASO搜索优化的关键指标。当关键词的覆盖数增加了，展示的次数没有增加，那就说明增加覆盖的关键词的排名不好或者热度不够。可以看出热度和排名是做关键词最重要的两个因素。如果 ASO 关键词覆盖和排名有提升，那么在搜索结果中的展示次数就会直接变多，所以展示数据指标能够直接反映 ASO 工作成效。
展示的数据可以量化首页推荐和榜单位置的效果。通过展示的图标来了解首页推荐和榜单位置的一个量化曝光效果，能够给推广人员一个更全面的认知。因为在首页推荐、排行榜里面，图标是应用最重要的视觉元素，所以看见图标就相当于于看见了这个应用。可以设置“展示超过一秒”，能够有效的排除一些用户快速下滑浏览榜单时的那些无效的展示。
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