ASO的基础优化可以分为两种：1、对内，而对内又能分为两部分，一个是外部的层面；另一个是产品的层面。名称与副标题、描述文案、应用截图、用户的好评与差评，这些都是属于外部的层面，而LOGO设计、应用类型、产品功能包装，这些是产品的层面。
2，对外，就是苹果商店的政策，就得注意最新的咨询，风险的合理规避，遵循苹果官方的指南。经过aso谷交易平台的专业人员统计业内大佬认证权重的排序：APP的名称>APP的关键词>APP的描述>应用内购买名或者描述。
总结了上面的ASO权重排行，从这个排行很明显的看到ASO基础越发重要，从粗到细，展开说一下细节方面的技巧：一、应用名称与副标题，选择一个好的标题要参考多个方面因素，后期的推广也要与标题名称互相联系。
二、用户的评论，当产品上架了苹果商店后刷好评的操作就能直接开启了，且不能停止，即使应用已经迭代了好几个版本也不能停止，当然也有一个在产品初期可以不花钱比较推荐的方法，可以建立一个互换评论的群跟群里大家互相给应用好评。
三、应用截图，这个对用户的转化率也是有很大因素的影响，像是广告投放那般，转化的效果取决于文案和素材。
四、苹果商店的政策，这一点只能靠自己关注咨询的能力了。
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