
我们的App在应用市场下载量太低了,要不要刷点量? 我直接回复他,「那就刷点下载量吧」
这就是本文的结果,如果你思考过这个问题,且清楚怎么个一回事,就看到这里就行了,如果有时间,也可以在听我啰嗦两句。
为什么要去刷下载量,我们举一个简单的例子,当你搜索“理财”这个关键词,出来很多产品的时候,展现在你的眼前有——
1、AA理财,下载量(3590个),★☆☆☆☆
2、BB理财,下载量(282万),★★★★★3
3、CC理财,下载量(20万),★★★★★
4、DD理财,下载量(100万),★☆☆☆☆
从一个用户角度来说,我想,大多数人都会选择第二个产品下载,即使「AA理财」这款产品你通过竞价或者其他方式优化到了搜索结果的第一名,但是你很难去改变大多数用户的惯有思维,就是,第二款的产品下载使用的人很多,评价比价好,别人都在用这个,所以我也选择第二款产品,多数人都有从众心理,就像是地推的时候,为什么找人当托来制造现场氛围。
而这一点也是贯穿你在推广过程中提高用户转化的重要因素,我们来从以下几点分析:
1,首发
应用市场首发是现在为数不多的免费资源了,应用市场给你提供首发资源,你要给应用市场增加分发量呀,除非一个全新的产品上架做新品首发,会给你一定的资源位,如果一个应用市场下载量很低的产品申请首发,通过率会是很低的,因为多数市场会看产品质量,这个产品质量就包括产品下载量。
2,专题活动
目前来说应用市场的专题活动越来越少了,且支持申请的也少了,只有为数不多的几个市场,应用市场的商业化让CP觉得推广越来越难,即便是应用市场开放专题申请,在审核时也会考虑产品的综合质量,下载量和好评更是能否被入选的重要因素。
3,福利活动
安卓应用市场福利活动基本上在首页、或者二级页面都有推荐,也是一个很不错的免费流量入口,申请应用市场优惠活动部分市场支持外链,例如应用宝、360等,有部分市场支持提交券码,例如百度、应用宝、小米等;申请这部分资源也需要应用市场下载量达到要求,或者是开发者等级达到要求。否则申请可能会被拒。
上面三点都是一些免费的资源,从带量情况可能你也不会在乎,那么下面几点情况需要你重视了:
当你在做应用市场付费推广的时候,相似的一款产品下载量的高低会影响你出价,影响出价就会导致同样的曝光数量,下载量高的产品就会比下载量低的产品出价更高,从而导致你的下载成本、激活成本都会很高,最后导致的是ROI的降低,为什么会这样?
国内的安卓应用市场都有开发者等级评选,等级越高,对应的App在付费推广相对优势就越大,例如360点睛、百手推广不是单单你的出价越高就能活动更多的曝光,和开发者后台等级有关联。
诸如此类原因很多。
所以,该刷就刷。国内市场下架也无妨,再上呗,别装,你肯定刷过。
原创文章,作者:youou,如若转载,请注明出处:https://xue.youounet.com/3865.html
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