应用商店的优化受多重因素影响，主要因素之一就是应用的关键词以及搜索量。那么今天我们就具体来聊聊如何给关键词进行组词和选词。
1，通过搜索词、产品定位、产品介绍等维度分析竞品的主要功能，比如用户分类、定位、用户界面等等，根据分析结果选出几个目标竞品，然后进行下一步的分析。
2，目标用户定位：分析完竞品后，我们就要针对自身产品的特点和用户群体进行分析，比如主打年轻用户的产品可以针对年龄小的用户群体，主打女性市场的产品可以针对女性用户群体等。确定好目标市场后，我们就要开始思考目标群体都有哪些特征、消费能力如何、哪些领域对这类产品有需求等等。
3，关于品牌词与行业词的联想，需要把该词所在的类目和词性都设置好，避免漏查。联想出来的关键词，还可以再根据该行业的发展情况进行微调，或者可以直接采用在这个类目中最热的品牌词来进行联想。联想出了关键词后，还可以用词频分析法去进行分析，就是将该词所在类目和词性按照一定比例去匹配其他类目或词性相近的词。
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