
- 基础优化 :应用名称
应用介绍
应用一句话简介
后台关键词设置
语言列表
基础优化
应用名称:支持64个字符。华为应用商店标题权重非常高,对于关键词覆盖最重要,且会根据名称来做关键词扩展覆盖。需要注意应用名称要和APK中的应用名称一致。不得含有破折号、星号等特殊符号。建议你可以添加热度高的行业核心词作为应用名称,这也可以增加一定的覆盖。

应用介绍: 支持8000个字符,详细并简洁地介绍自身产品特点,你可以在介绍中多添加关键词,有一定概率可以被覆盖到。

应用一句话简介:支持60个字符,由于华为手机分辨率影响,在应用市场上只能显示20个字符左右。新应用可以尝试用关键词填满,且保持语句通顺。

后台关键词设置:开发者后台可支持100个字符关键词,应用市场会自动分词,你可以直接填满100字不用空格。但填97字中间用3个空格隔开,更有利于应用市场算法分词,且关键词越靠左边权重越高。要尽量利用分配的字符数,应选择能贴切描述你产品功能及特性的关键词,覆盖更多产品相关性高及热度高的词语。
语言列表:和App Store很相似的一点是可以通过多语言版本来设置关键词的不同本地化版本,来增加关键词的覆盖。

应用权重
下载、评论评分:下载量与关键词覆盖并没有直接的关系,但每个应用需要有一定的基础下载量。下载量大的产品,有一定机会覆盖到更多关键词。活跃度高、下载量大的app,也有更大机会获得应用市场根据情况自动匹配的一些关键词。
评论是华为应用市场关键词来源之一,高质量评论,可以吸引用户下载转化,而且对权重影响也较大,因此你可以在评论内容内加入关键词,对关键词覆盖有很大作用。切记,你的评论内容一定要真实不夸张,每天尽量控制在5条以内,华为应用市场对于评论审核和监控非常严格,发现异常行为会收到邮件警告甚至会产生删评、下架。
CPD投放或ASO优化:可以选择投放搜索关键词、各类榜单的CPD,投放的关键词,基本上都会被覆盖,可以直接提升应用整体权重、关键词覆盖和整体关键词排名。但是停掉投放后,关键词会很快落榜掉词,那么你可以投放CPD的同时配合ASO来优化,来稳定已经覆盖的关键词。
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